Washington D.C. area high school and youth sports to be featured as part of innovative alignment between leading D.C. media properties
Washington D.C. – October 10, 2008 – ABC 7 WJLA and DigitalSports.com, the region’s top source for local youth and high school sports coverage, have announced a media partnership. The joint venture has been developed to highlight and promote dynamic youth sports coverage in the Washington D.C. metro area. Visitors to www.wjla.com will now have the opportunity to access play-by-play coverage of local school sports events by simply typing in the key word “high school sports.”
DigitalSports is the premier source for local youth and high school sports multimedia offering up-to-the-minute videos, photos, headlines, stats, standings and more. Through this partnership Digital Sports information will become readily accessible to the WJLA audience. Components of the media marriage include cross-branded web presence on the station’s website and the DigitalSports sites, as well as broadcast television coverage of sports highlights that will span the entire DC Metropolitan area.
“Our technology and operational infrastructure allow DigitalSports to capture and publish news, videos, photos, game results and more in a unique and scalable fashion,” said Rich Toland, General Manager of the DigitalSports D.C. Metro Team. “Through our many partnerships and with the use of our proprietary technology, we can be in many places at one time. We’re thrilled that our partnership with ABC 7 will allow even more students, teams and families to enjoy increased coverage and promotion of not only themselves and the games that they play, but also of the uplifting stories that come as a result of participating in organized sports.”
DigitalSports.com was established to highlight the positive aspects of high school and youth sports and the positive impact sports has on the individual and their community. The goal of the DigitalSports network is to support the influence sports has on young-athletes by offering information, tools, services and tuition-awards to students across the country. The DigitalSports.com Washington D.C. Metro portal, which can be found online at www.dcmetrodigitalsports.com , serves as a gateway to the various high school conference and county websites that reside within the D.C. Metro area.
For more information on DigitalSports programs, franchise opportunities, scholarships and awards, visit www.digitalsports.com.
About ABC 7 WJLA
ABC 7 WJLA is the Washington metropolitan area’s ABC affiliate. The website address is www.wjla.com. WJLA’s owner, Allbritton Communications Company, operates eight television stations in seven broadcast markets, including Alabama, Arkansas, Oklahoma, Pennsylvania, South Carolina, Virginia and Washington, DC. Allbritton Communications also owns and operates the political newspaper and website POLITICO and POLITICO.com.
About Digital Sports
DigitalSports is the source for your local sports and activities; providing members and guests with a single point of access to high school and club sports and activities around the country. By distributing professional and user-generated content, DigitalSports offers communities around the nation the opportunity to share and spotlight the accomplishments of their local youth.
DigitalSports’ mission is to deliver a positive, quality experience to its guests through their online tools and systems and their video and print information as well as providing innovative tools and resources to coaches and mentors. DigitalSports operates as a new-media outlet within defined guidelines for preventing any publishing of inappropriate content.
The goal of DigitalSports(r) is to inform, entertain and inspire. DigitalSports believes that the real heroes are to be found in our local communities; next door, in our homes and in our schools. More information can be found at www.digitalsports.com.
###
Processing your request, Please wait....
